The Toyota Land Cruiser Prado is a full-size four-wheel drive vehicle that has taken the Kenyan market by storm, particularly among the political and corporate elites, who use it frequently to assert their authority and attention. Among the notable qualities that make this car great are its leather-fitted upholstery and its off-road prowess. Its rivals include Jeep Grand Cherokee, Land Rover Discovery, Mitsubishi Pajero, Mercedes Benz GLB, and Ford Everest.